BACKGROUND: Courtesy Chrysler Dodge Jeep RAM is a Grand Rapids Michigan car dealer selling new and used cars. They use this showroom to do final walk throughs with customers after they purchase a new vehicle. Courtesy wanted a showroom floor that reflected their values, and was as durable as the brands that they sell.

APPLICATION: The Platinum Color Pigment System from Xtreme Engineered Floor Systems’ V-8 High Performance Floor Coating product line was installed in the showroom. The colors that were selected for this high end flooring system combine to create one of a kind floor that reflects the high end nature of the cars that Courtesy sells. The high gloss finish helps to reflect the natural light from the large windowed over head doors. The non-porous seamless floor coating allows for easy cleaning, yet is extremely durable.