Long before the term ‘branding’ was ever coined, companies were using logos, slogans, and jingles. While used for marketing and advertising, mottos like the US Marines’ Semper Fi – short for Semper Fidelis, Latin for Always Faithful.
When you’ve found a slogan that differentiates you from the competition, a motto or insignia that becomes more than just a phrase or a logo, then you should use it wherever you can. Doing so can help to create or reinforce your brand identity and build a company culture. Including a company logo, motto, or insignia, on the floor of your business or organization will create a unique floor and a personalized and professional environment.
Xtreme Engineered Floor Systems can help.
Just as for years, schools and professional sports teams have been including their team mascots on gymnasium floors to build a sense of team spirit, Xtreme Engineered Floor Systems can create custom floor graphics of your company logo or slogan. These are perfect for entryways, building lobbies, and other areas that are meant to showcase and inspire.
When combined with our V-8 Hybrid Floor Coating, the unique floor graphics become part of a beautiful, industrial strength flooring. It’s not something that will wear away or peel up over time. In fact, the resin floor coating is extremely color stable and easy to clean. So, your custom floor graphics will last for years to come. The graphic is applied as a mesh material so the resinous coating can penetrate the graphic and embed it as part of the floor.
Installing company pride and building brand awareness are easier when your business associates and customers see your big, bold, beautiful, custom floor graphic from Xtreme Engineered Floor Systems. Stop by our showroom on Hudson Trails Drive in Hudsonville, MI to see photos of past floor graphic projects and talk to a flooring expert about how to incorporate your company’s brand in your flooring and décor.